Marketing budgets cut first time even in the past seven years
The Brexit uncertainty and its impact on the economy have forced companies to pull back on the marketing expenditure, shifting money into digital hoping...
Marketers Need to Trust the Reader’s Imagination for Better Content Results
In a culture of “personal branding,” technology is constantly evolving, making it easy to communicate thoughts globally at a click. The Edison Research shows...
Marketers Relying on Call Tracking Software
Digital marketers in lead generation have a high reliance on call tracking software. While marketers utilize digital platforms to generate high volumes of traffic to...
Salesforce CEO claims Facebook to be addictive and bad
Marc Benioff, CEO Salesforce, says that the social media platform needs to be "held accountable for propaganda." He accuses the social media and asks...
Stratifyd Partners with Anexinet – Leveraging AI to Empower Customer Analytics...
Stratifyd's Omnichannel analytics approach provides the ability to integrate social media with chat, text, contact center, voice calls, and email for a 360-degree view...
Google joins the BIMI initiative to curb email fraud
Google joins other email technology companies working on Brand Indicators for Messaging Identification to combat email fraud.
Fraudulent emails constitute of a growing number of...
Prepare for these 5 ways your IoT Security will be hit...
IoT will be impacted severely, and each issue felt as a challenge will be greatly magnified in a 5G environment. IT teams need to...
Mistrust of Deepfakes Go beyond AI Synthesized Media
Deepfakes are taking up a large amount of media space, both in political as well as enterprise situations. While there are not really any...
Customer Retention and Satisfaction Rates to Measure Successful Customer Experience
The true measure of success in optimal customer experience has now become the biggest focus of all marketers. In fact, a recent Ascend2 survey...
Warren campaign challenged Facebook ad policy for the ‘false’ Zuckerberg advertisement
U.S. Senator Elizabeth Warren, during the Democratic presidential campaign, questioned Facebook’s policy exempting politicians’ ads from fact-checking running them on the social media platforms...
