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Hot Seat Interview

Customer Data Repository, customer dashboard, ad spend, Advertisement, Facebook, Google Ads, average selling price (ASP), CMO, Marketing, Marketing Automation, Automation, Sigma Computing, Data Analytics, BI tools CEO, CTO, CMO, Marketing, Marketing Automation, Automation, Sigma Computing, Data Analytics, BI tools

Data and Technology Help Marketers Return to Normalcy

"Technology and data are integral to maintaining some semblance of normalcy at work and in life," says Cristina Bravo Olmo, VP Marketing, Sigma Computing,...
Customer Journey, Customer Experience, CX, AI, Artificial Intelligence, Customer Data Analytics, Customer journey analytics (CJA), CRM, Customer Relationship Management, AI-driven data, ERP, Marketing, Management, China, Net promoter scores (NPS), Mar-tech 2.0, Martech, Marketing Technology, Data Privacy, Personalized Marketing, Targeted Marketing, Firewalls, Customer Data Privacy, US, Canada, UK, Qatar, Thailand, Singapore, Data Security, Customer Data Analytics CEO, CMO, Customer Journey, Customer Experience, CX, AI, Artificial Intelligence, Customer Data Analytics, Customer journey analytics (CJA), CRM, Customer Relationship Management

Defining One Customer Journey per Customer is now Business-Critical

There are no drawbacks that are important enough to NOT take full advantage of the power of AI, says Jean Belanger, Co-founder and CEO...

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