Home Featured

Featured

Top Healthcare Marketing Challenges and Solutions

Top Healthcare Marketing Challenges and Solutions

A 2023 survey with 146 respondents revealed that global healthcare marketers in the United States spend about 11.8 percent of their marketing budget on...
All you Want to Know about Content Marketing

All you Want to Know about Content Marketing

Content marketing is a cornerstone strategy for businesses aiming to engage their target audiences. This approach supports marketing strategies by focusing on creating and...
Customer Lifetime Value (CLV) Impacting Marketing Decisions

Customer Lifetime Value (CLV) Impacting Marketing Decisions

Marketing decisions are often shaped by the goal of maximizing profits and creating lasting relationships with customers. Understanding CLV can help businesses make informed...
Social Media Ads

Top Strategies for Creating Social Media Ads

Creating successful social media ads requires a deep understanding of the target audience. A data-driven approach for testing and refining ad creatives also adds to it. As the number of people using social media increases, so does the ad...
Benefits of Using AI in B2B Marketing Strategies

Benefits of Using AI in B2B Marketing Strategies

As AI comes front and center for enterprise technologies, it also makes its way into marketing stacks. The best possible revenue and growth driver...
The Challenges of Working with Intent Data

The Challenges of Working with Intent Data

How do brands know when a prospect is ready to buy, or a customer is likely to churn? Intent data lets brands know when...
Precision Marketing

How Precision Marketing Adds Value to Marketing Strategy

As the market becomes a hugely competitive minefield, it is becoming increasingly difficult for brands to differentiate. Every idea that may work, is a...
Key Customer Relationship Management CRM Features

Key Customer Relationship Management (CRM) Features and Their Benefits for Marketers

Customer Relationship Management (CRM) tool focuses on improving business relationships and revenue growth. CRMs help firms stay connected with customers while streamlining their business...
Reception Marketing

Building Customer Trust and Loyalty with Reception Marketing

In this digital era, customers have more control over what they see and engage with. So, brands must adopt more nuanced approaches to deliver...
SaaS Marketing

Creating an Effective SaaS Marketing Strategy

With the rapid cloud adoption, SaaS tools have been the go-to technologies for most enterprises. However, hard competition and regular technological innovations create challenges...
vibe-martech-fest-south-africa

Latest posts