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Three Ways to Overcome Decision Paralysis in Marketing

Three Ways to Overcome Decision Paralysis in Marketing

As per a report by Oracle, 85% of business leaders suffer from decision distress. With vast data, the fear of making the wrong decision...
Viral Marketing Campaign: Meaning and Benefits

Viral Marketing Campaign: Meaning and Benefits

In today's fast-paced digital era, brands struggle to capture the fragmented attention of audiences. In this scenario, viral marketing campaigns have emerged as a...
Target audience

Know Your Target Audience

Understanding audiences helps brands stay abreast of their demands and preferences. They can then tailor their effective marketing campaigns to better connect with target...
customer retention vs customer acquisition

Customer Retention Vs. Customer Acquisition

Businesses must ensure that their strategies cater to their customers at the best possible level. However, they need to follow two separate paths of...
user generated content

Benefits of User Generated Content

User-generated content (UGC) can be found all over the internet, from customer reviews to images on social media. Brands are using this content increasingly...
Ways to Grow Your Email List

Ways to Grow Your Email List

Email marketing remains one of the most effective ways to build direct communication with the audience. But how can brands grow their email marketing...
Website redesign strategies

Website Redesign Strategies: Ultimate Guide for Marketers

In today's fast-paced digital world, a website is the cornerstone of a brand's online presence. The goal is to create a website that looks...
An Ethical Guide to AI Adoption in MOps

An Ethical Guide to AI Adoption in MOps

With 7 in 10 marketers using AI and automation, AI has undoubtedly revolutionized the way businesses approach marketing. However, integrating AI into MOps requires...
Why Marketers Should Consider Website Redesign

Why Marketers Should Consider Website Redesign

A website is a brand's digital face. Website Redesign is a comprehensive approach that aims to upgrade a brand's online presence and ensures it...
How Brands Can Identify and Turn Ideal Customer Pain Points into Entry Points

How Brands Can Identify and Turn Ideal Customer Pain Points into...

Understanding and addressing ideal customer pain points is vital to establishing a strong connection with the target audience. However, when turning ideal customer pain...
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