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Leveraging-Web-Analytics-to-Improve-Customer-Experience-(CX)-in

Leveraging Web Analytics to Improve Customer Experience (CX) in 2022 and...

Investing in talent and technology for better customer experience (CX) analytics can help businesses stay ahead of their competition and increase customer loyalty. Additionally,...
Leveraging-the-Full-Power-of-Content-with-Automation-and-AI

Leveraging the Full Power of Content with Automation and AI

Existing content from a company is a goldmine of unrealized potential. Automation enables businesses to systematically utilize the full potential of each piece of...
Equipping-B2B-Marketing-with-Competitive-Intelligence-(CI)

Equipping B2B Marketing with Competitive Intelligence (CI)

A report published by crayon titled "2022 STATE OF COMPETITIVE INTELLIGENCE" suggests that nearly 98% of the stakeholders consider CI a crucial element to...
Cody Shankman

Five Essential Data-Driven Marketing Techniques to Help B2B Marketers Stay Competitive

Data- driven marketing techniques are accurate because data is a fundamental component of marketing. B2B marketers need to identify the most efficient methods for...
Five-Marketing-Automation-Myths-That-Marketers-Must-Watch-Out

Five Marketing Automation Myths That Marketers Must Watch Out For

Despite its complexity, marketing automation can help strengthen business operations. There are many misconceptions about the capabilities of automation and AI software, but if...
eCommerce

Leveraging eCommerce Data Analytics to Improve Marketing Ops Productivity

Organizations that have data-driven workflows will be able to have higher customer acquisition and retention rates. Enterprises can make micro and macro-level decisions based on...
How-Brands-and-Marketers-Can-Protect-Consumer-Privacy-and-Build

How Brands and Marketers Can Protect Consumer Privacy and Build Trust

Now that most services and products offer various options, people want to purchase from businesses they can trust. Establishing the company as a trustworthy...
Four-Key-Measures-to-Boost-the-Effectiveness-of-a-Campaign

Four Key Measures to Boost the Effectiveness of a Campaign

Ensuring that advertising initiatives are customer-centric rather than brand- or product-centric is essential to their success. As a result, the marketing campaigns become more...
Strategies-to-Evaluate-Customer-Data-Maturity

Strategies to Evaluate Customer Data Maturity

Enterprises of all sizes, industries, and verticals are raising their budgets to invest in digital platforms and customer data management tools. Many such organizations...
Striking-a-Perfect-Balance-Between-Automation_-Artificial-Intelligence-(AI)_-and-Human-Touch-in-the-Entire-Customer-Journey

Striking a Perfect Balance Between Automation, Artificial Intelligence (AI), and Human...

Automation and artificial intelligence is inevitable in the modern age and has become the new normal. However, these tools should not become the gatekeepers...

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