Market Research: Meaning, Purpose and Benefits
Any company planning to launch a new product needs to collect as much data about its market as possible. Market research gets you all...
Customer Centric Marketing: Meaning and Benefits
Customers are at the center of every business. But how many brands know their customers well? Can they predict their customers' preferences and needs?...
5 Strategies to Boost Demand Generation
Generating sales leads is crucial for any brand. Demand generation is helping brands grow revenue by cultivating reliable leads. In today's competitive climate, using...
Viral Marketing: Challenges and Solutions
Viral Marketing is an effective way to make any brand or business popular. However, it is not easy to plan and implement viral marketing...
Factors to Consider Before Choosing the Right Agency for Website Redesign
First impressions are important for converting organic website traffic into leads. If users consider your website slow or hard to use, they will simply move...
Website Redesign: Challenges and Solutions
The decision to redesign a website improves a brand's online presence. However, it comes with challenges that require a thoughtful approach. One that balances...
Three Ways to Overcome Decision Paralysis in Marketing
As per a report by Oracle, 85% of business leaders suffer from decision distress. With vast data, the fear of making the wrong decision...
Viral Marketing Campaign: Meaning and Benefits
In today's fast-paced digital era, brands struggle to capture the fragmented attention of audiences. In this scenario, viral marketing campaigns have emerged as a...
Know Your Target Audience
Understanding audiences helps brands stay abreast of their demands and preferences. They can then tailor their effective marketing campaigns to better connect with target...
Customer Retention Vs. Customer Acquisition
Businesses must ensure that their strategies cater to their customers at the best possible level. However, they need to follow two separate paths of...
