How a Successful ESG Strategy Relies On Strong Data Practices
The marketing technology industry is inextricably linked to vast amounts of data, so it is essential that the development of technologies both maximize data...
Creating a Marketing Culture to Effectively Measure Creative Performance
As marketing automation has spurred measurement in clicks and downloads, creativity has become a crucial part of differentiation that has been lost in a...
The Significant Role of Big Data in Digital Marketing
For digital marketers, the future is promising. Today's marketing decisions are based on data rather than experience and instinct.
Whether it's through real-time user...
Leveraging the Voice of the Customer (VoC) to Build a Better...
Third-party cookies are on their way out, and first-party data is becoming more crucial. Businesses need to leverage customer feedback and evaluations to boost...
How Social Media Marketing Fosters Digital Connections
Social media has remained an important aspect of corporate marketing, and its share of the marketing pie is only getting bigger. If marketers haven't...
Account-Based Marketing: Top Four Common Fallacies
ABM is a tried-and-true method for B2B marketers looking to build a giant funnel and boost revenue. However, certain typical ABM misunderstandings have emerged...
Ways to Optimize the Value of the MarTech Stack
MarTech opens new opportunities for B2B marketers to enrich their campaigns. A few marketers find it difficult to ensure they make the right use...
Adopting Marketing Attribution Model in Today’s Dynamic Environment
The need to assess each channel's impact is more important than ever for today's marketers, who are focused mainly on developing their multi-channel marketing...
Leveraging Data to Power Personalization in B2B Marketing
CMOs today are concentrating on implementing customer-centric, data-driven, and hyper-personalized marketing strategies to increase the ROI.
The B2B marketplace is constantly fluctuating, and businesses need...
Three Areas where Automation Tools Are Impacting Modern Workplaces
The merits of automation include offering excellent customer service, expediting the hiring procedure, or effectively managing marketing efforts. More tasks will be amenable to...
