How Partnership Marketing Drives Growth
A successful partnership is a core aspect of any B2B marketing strategy that helps drive growth and revenue. In partner marketing, two firms concur...
How AI Enhances Social Media Marketing
Artificial intelligence (AI) is reshaping various aspects of modern enterprise. It has a profound impact on social media also. Let us see how it...
Role of Data Analytics in Measuring Digital Marketing
Analytical models paint a complete picture of the efficacy of marketing initiatives. They can show how each business can more effectively achieve its desired...
Top Strategies to Increase B2B Digital Marketing ROI
Investments in B2B marketing and martech are booming. However, most enterprises ignore the critical planning necessary for these investments' success.
When planning B2B marketing budgets,...
How Businesses Can Use Intelligent Automation in Marketing
Artificial intelligence (AI) has seriously impacted the current B2B digital marketing strategies. Intelligent Automation (IA) is now 'here and now' and greatly supports companies' future...
Three Ethical Concerns of AI in Content Creation
Marketers use AI tools to create content to engage with the audiences and drive business outcomes. As AI-powered content creation becomes mainstream, it is...
The Differences Between CRM and CPQ
Integration of CPQ software with customer relationship management tools helps to increase the efficacy and impact of CRM.
In recent years, the customer relationship management...
AI-SEO: Impacts and Strategies to Deliver AI-Driven SEO-Relevant Content
AI has transformed how search engines operate and marketers optimize their online presence. AI-driven SEO approaches help analyze website content and user behavior, enhancing...
Customer Retention or Customer Acquisition: What Matters More for Business Growth?
As enterprises maximize their digital marketing efforts, they must balance customer acquisition and retention processes for business growth.
Businesses require both customer retention and acquisition...
App Marketing in the Era of Privacy: Strategies for Mobile Marketers
Mobile app marketers face several challenges in ensuring user data privacy. They need to modify their data approach if they plan to succeed in...
