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Due to the constraints of social interaction during the past two years, e-commerce has exploded in popularity, and businesses will need to stay on...

For brands to extract the utmost value from their personalization efforts, they need to stop making some common mistakes that also affect their marketing...

It is vital to scale and automate marketing with pinpoint precision as firms attempt to grow and automate marketing. Today, teams can use artificial...

Machine learning-driven marketing automation tools provides marketers the superpower they require to drive the best prospects through the funnel faster and close more transactions in today's...

The B2B marketplace has become more crowded than ever before with brands. Hence, B2B brands should strive for authenticity to stand out from the...

Traditional metrics can be useful in determining the marketing value of digital content. However, the era of brand management that prioritized quantity over quality...

The year 2022 will be like a perfect storm, with all of the pieces coming together to provide customers with unified experiences that meet...

As the consumer and business worlds become increasingly commoditized, brand has become the de facto lever for driving big growth. The application of marketing science...

There are expectations and predictions being made about the marketing technologies that will succeed in 2022- conjectures as to what would improve or what...

Although contextual marketing is still a relatively new concept, there are certain misconceptions or even myths circulating around among marketers. Marketers must dispel some...