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The Clicks and Upticks of YouTube Influencer Marketing

The Clicks and Upticks of YouTube Influencer Marketing

A recent research takes an in-depth look into the statistics derived from the three tiers of YouTube Influencers that can affect marketing decisions Influencers have...
Strategies for Effective Digital Asset Management

Strategies for Effective Digital Asset Management

Companies having trouble keeping up with the rapid growth of digital content should consider investing in digital asset management (DAM) to streamline projects and...
Content Marketing – Not All Technology Marketers Have a Documented Strategy in Place

Content Marketing – Not All Technology Marketers Have a Documented Strategy...

Even though many marketers across industries are exploring content marketing to incorporate it within their business strategies, a new study indicates many from the...
Good Behavioral Data for AI-powered Marketing Journey

Good Behavioral Data for AI-powered Marketing Journey

Bad data can create undesired results for organizations trying to improve customer experience. Research points to behavioural data for better AI-driven marketing operations Enterprises embraced...
Strategies to Boost Content Creation for Personalization

Strategies to Boost Content Creation for Personalization

Brands are under tremendous pressure to meet the rising demands of customers who want their interests and preferences displayed online. This is because it...
How Big Data and Advanced Analytics Can Help Brands in This Digital Era-01

How Big Data and Advanced Analytics Can Help Brands in This...

With the right martech stack being the need of the hour, CMOs across businesses can be more efficient with big data and advanced analytics. Given...
How Brands Can Get the Most Value Out of Their Customer Journey-01

How Brands Can Get the Most Value Out of Their Customer...

Customer experience continues to be the biggest priority for brands to excel in today’s marketing landscape. However, many brands still struggle to achieve this...
3 Ways CMOs Can Re-Align their Marketing Strategies with the Brand Vision

3 Ways CMOs Can Re-Align their Marketing Strategies with the Brand...

2020 has forced CMOs, who were mostly seen as chief storytellers, to finally become drivers of growth. However, the lines related to driving growth...
Email Marketing Is Still Essential for Brands Seeking Consumer Insights

Email Marketing Is Still Essential for Brands Seeking Consumer Insights

It takes forward-thinking leadership for every brand to look at customer lifetime value in a challenging and evolving marketplace. Even in this fast-paced digital era,...
The Critical Role of Brand Equity in Providing Value to the Customers-01

The Critical Role of Brand Equity in Providing Value to the...

Consumers are attracted towards products that have a good reputation. Brands that possess positive brand equity can generate a higher premium when compared with...

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