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Investing in talent and technology for better customer experience (CX) analytics can help businesses stay ahead of their competition and increase customer loyalty. Additionally,...

Existing content from a company is a goldmine of unrealized potential. Automation enables businesses to systematically utilize the full potential of each piece of...

A report published by crayon titled "2022 STATE OF COMPETITIVE INTELLIGENCE" suggests that nearly 98% of the stakeholders consider CI a crucial element to...

Data- driven marketing techniques are accurate because data is a fundamental component of marketing. B2B marketers need to identify the most efficient methods for...

Despite its complexity, marketing automation can help strengthen business operations. There are many misconceptions about the capabilities of automation and AI software, but if...

Organizations that have data-driven workflows will be able to have higher customer acquisition and retention rates. Enterprises can make micro and macro-level decisions based on...

Now that most services and products offer various options, people want to purchase from businesses they can trust. Establishing the company as a trustworthy...

Ensuring that advertising initiatives are customer-centric rather than brand- or product-centric is essential to their success. As a result, the marketing campaigns become more...

Enterprises of all sizes, industries, and verticals are raising their budgets to invest in digital platforms and customer data management tools. Many such organizations...

Automation and artificial intelligence is inevitable in the modern age and has become the new normal. However, these tools should not become the gatekeepers...