Tuesday, January 25, 2022
Home Featured

Featured

The State of E-Commerce in 2022 How Enterprises Can Keep Up-01

The State of E-Commerce in 2022: How Enterprises Can Keep Up...

Due to the constraints of social interaction during the past two years, e-commerce has exploded in popularity, and businesses will need to stay on...
Four Personalization Mistakes Brands Should Stop Making-01

Four Personalization Mistakes Brands Should Stop Making

For brands to extract the utmost value from their personalization efforts, they need to stop making some common mistakes that also affect their marketing...
Artificial Intelligence Provides a More Sophisticated Marketing-01

Artificial Intelligence Provides a More Sophisticated Marketing Framework

It is vital to scale and automate marketing with pinpoint precision as firms attempt to grow and automate marketing. Today, teams can use artificial...
Effectively Predicting Customer Behavior with Customer Experience-01

Effectively Predicting Customer Behavior with Customer Experience Automation

Machine learning-driven marketing automation tools provides marketers the superpower they require to drive the best prospects through the funnel faster and close more transactions in today's...
Three Ways to Keep the Brand Authentic-01

Three Ways to Keep the Brand Authentic

The B2B marketplace has become more crowded than ever before with brands. Hence, B2B brands should strive for authenticity to stand out from the...
Moving Away from Traditional Metrics - Driving Meaningful-01

Moving Away from Traditional Metrics – Driving Meaningful Engagement with Creative...

Traditional metrics can be useful in determining the marketing value of digital content. However, the era of brand management that prioritized quantity over quality...
Delivering Unified Customer Experiences in 2022-01

Delivering Unified Customer Experiences in 2022

The year 2022 will be like a perfect storm, with all of the pieces coming together to provide customers with unified experiences that meet...
Four Strategies Businesses Can Adopt for Brand Building and-01

Four Strategies Businesses Can Adopt for Brand Building and Measurement

As the consumer and business worlds become increasingly commoditized, brand has become the de facto lever for driving big growth. The application of marketing science...
6 Forecasts for Marketing Technology in 2022-01

6 Forecasts for Marketing Technology in 2022

There are expectations and predictions being made about the marketing technologies that will succeed in 2022- conjectures as to what would improve or what...
Debunking Three Myths About Contextual Marketing-01

Debunking Three Myths About Contextual Marketing

Although contextual marketing is still a relatively new concept, there are certain misconceptions or even myths circulating around among marketers. Marketers must dispel some...

Latest posts