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Marketers are always on the hunt for new tools and strategies to improve the efficiency of their campaigns. The phenomenon of B2B automated marketing...

Every brand today is looking for ways and means to accelerate RoI. The best possible competitive edge available to all marketers is the process...

The current marketing industry environment is not the most comfortable to deal with. Various industry experts have delved deep into the current marketing strategies...

In the area of marketing real-time personalization of the customer experience has been described as the ‘Holy Grail’. And the fight is on. For every...

As landing new customers become more difficult with each passing day, brands should ensure that they do not lose on the ones they already...

The single most powerful differentiator between B2B organizations who struggle and those who repeatedly succeed is people-focus. Today’s marketers should take note from legendary actor...

As B2B tech organizations recognize the role partnerships can play in the growth of their business, the partner ecosystem is becoming increasingly competitive every...

With video-based content continue to influence B2B buyer behavior, brands should take steps towards optimizing their B2B video marketing efforts. Traditionally being utilized for...

Marketing isn't merely a promotional tool, contrary to popular belief. In today's world, dynamic businesses need to have a constant marketing improvement strategy in...

Human connection and effective collaboration will be critical drivers of success for businesses as budgets tighten, consumer demand increases, and technology evolves. Marketing departments are...