Taking Your People, Processes and Technology Along In Disruptive Strategies
A seasoned leader would ask, is there any other way?
Yet many leaders hesitate to include all the three elements- the 2Ps and T, in...
How The Pandemic will Change CMO Strategies- Who Moved Their Cheese???
In view of the recent global business disruption, nothing will be the same for a few more weeks to come. CMOs will need to...
Do you need a Chief Customer Officer?
A recent report started a thought-provoking idea. Companies have, for decades, had a C Suite, the powerful corner office executives who make all the...
Women Business Leaders- Boardrooms In A Hundred Shades Of Pink!
Interesting news today was about the new CEO of IBM, Arvind Krishnan. But no, what was interesting about the news was that he succeeded...
How AI May Nag You into Buying
Big Brother is Finally, Actually watching us! No, not form metal plates on walls, but from everywhere. Literally everywhere your cellphone screen your computer...
The Global CMO’s Biggest Challenge for 2020, and How They Will...
The last year has been incredibly disruptive and the next year is bound to be more so. So what are CMOs gearing up for?...
Indian Festive Season Could Drive Brick and Mortar Businesses to an...
The festival season is approaching worldwide, and in India, one of the largest consumer goods markets in the world, this could signal a death...
Good Data, Bad Data. Data is the New Oil
Depending on the geography and sociology, its value is matched with the most precious entity on earth- gold, oil…name your poison.
But like everything precious,...
The New Age CMO – Changing Beyond Recognition
Not surprisingly, the traditional role of a Chief marketing Officer is no longer confined merely to marketing.
This, largely because marketing has changed unrecognizably over...
The Bigger the Riskier!
An innocent online frolic can actually feed a company’s data appetite but how many consumers realize that?
The big are getting bigger, and the deals...
