Three Ground-Breaking E-Commerce Strategies Marketers Need to Know About
Due to the global outbreak of the COVID-19 and its impact, the year 2021...
Paving the Way for The New Wave of CMOs
“Marketers have a skillset that should be utilized for things outside of just improving...
Podcast Interview with Kirsten Allegri Williams-Chief Marketing Officer: Optimizely
Kirsten Allegri Williams is Chief Marketing Officer of Optimizely where she leads global marketing and communication strategy....
Four Content Operations Aspirations to Build a Better Customer Experience
Author: Samuel Chapman, Director - Content Strategy and Brand Experience, Aprimo
It's been said that...
Data-Centric Content Strategy to Drive Successful Marketing Campaigns in 2021
Big data analytics is facilitating enterprises to drive effective marketing campaigns in this digital marketplace.
In this evolving business landscape, CMOs highly rely on...
Taking Your People, Processes and Technology Along In Disruptive Strategies
A seasoned leader would ask, is there any other way?
Yet many leaders hesitate to include all the three elements- the 2Ps and T, in...