Virgin Media Partners with PubMatic to Scale FAST Advertisin
Email and Website Top Sources of Customer Data Collection Am
Azerion bolsters UK team with two new senior hires
Conga Appoints Andrew Bennett as Chief Marketing Officer
Study Reveals the Untapped Potential of First Party Behavior
InfoSum and Experian launch groundbreaking innovation that e
Aircall appoints new CPO and CTO
LiveIntent Announces Support for Prebid’s SharedID To Help
Basis Technologies Integrates Reddit Campaign Reporting into
Voxus PR Expands Content Creation Services, Helping B2B Tech
The Canadian Marketing Association Unveils Plans for Its Ina
Mindtickle Announces Appointment of Veteran Marketing Leader
ECA International Group Unveils New Unified Global Mobility
Wondery Renews with Veritonic for Brand Lift, Providing Expa
Elea Digital Data Centers Appoints Fernanda Belchior as New
Brand Storytelling: Significance and Creation Strategies

Brand Storytelling: Significance and Creation Strategies

Brand storytelling is not merely a marketing tactic. It is a holistic approach that  captures a brand's essence—its history, mission, values, and the very people  who breathe life into its offerings.    In today's fast paced and highly competitive market, the connection between a brand and...
(CX) and (EX) are both equally important in driving customer loyalty.

Fueling Business Growth by Aligning Customer Experience with Employee Experience

“Disruption is becoming the norm, and because of this business processes must evolve. What...
customer centric strategies

Customer Centricity in Social Media: Building Stronger Connections.

Listen to the video podcast discussion between Vladimer Botsvadze, a Global Marketing Thought Leader,...

From the AI Proving Ground, Promising Use Cases for Marketing Teams

As someone who works in the world of digital technology, I have kept close tabs on advances with artificial intelligence (AI), curious...
All about Copywriting in Digital Marketing

All about Copywriting in Digital Marketing

The art of communication has transformed over the years. Writing that was about sharing information, has given way to copywriting. Marketing content is now...
Processes, Technology, Disruptive Strategies, seasoned leader, organizational strategy, CMO

Taking Your People, Processes and Technology Along In Disruptive Strategies

A seasoned leader would ask, is there any other way? Yet many leaders hesitate to include all the three elements- the 2Ps and T, in...