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Blockchain, and How It Will Realign Enterprise
"With new technology, product marketing has to be well-executed, everything from developing personas of your target customers to positioning the product in a way that they understand meets their needs"
says Tony Pham, Head of...
Facebook Business Page- How to Leverage and Expand Their Reach for B2B use
Facebook Business Pages still has a strong presence in the market; however, a new approach needs to be taken to leverage its full potential.
Increasing new-age media and social channels are becoming a popular means...
Do you need a Chief Customer Officer?
A recent report started a thought-provoking idea. Companies have, for decades, had a C...
INFOCUS
Salesforce Introduces Einstein AI to Empower Marketers
Einstein by Salesforce leverages AI to augment its CRM capability in the Global Cloud Computing market. This integrated product is a result of the...
What Does Brexit have in Store for Consumer-Facing Industries?
Consumer confidence has shaken to its minimum in the last five years due to the uncertainty created by Brexit. It has exposed shoppers to...
Google and Facebook Duopoly Over the Advertising Market Under Scrutiny
Facebook and Google are under scrutiny due to their duopoly over the digital ad market. Investigations aim to confirm zero exploitation of personal data...
TransPerfect’s GlobalLink OneLink Technology Helps BALR. Boost Online Sales By 88%
TransPerfect, the world's largest provider of language and technology solutions for global business, today formally announced that it was retained by BALR. to localize...
B2B Marketers Increase Spending on Technology
As buyers demand a more convenient purchasing experience, B2B marketers have increased their investment in marketing programs, technology, and analytics to improve the CX...
Salesforce’s New Einstein AI Innovations Make Email Marketing Smarter
The latest State of the Connected Customer report shows that 64 percent of customers prefer email communications to other digital channels such as mobile...
