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Aligning the Goals and Strategies with the Newly Evolving Pandemic-induced Marketing Landscape
“The pandemic has shone a light on where companies are on their digital transformation journeys – and for many, it is not very far,” says Matt Zilli, CEO at Clarizen, in an exclusive interview...
Data and Technology Help Marketers Return to Normalcy
"Technology and data are integral to maintaining some semblance of normalcy at work and in life," says Cristina Bravo Olmo, VP Marketing, Sigma Computing, in an exclusive interview with TCMO.
TCMO Bureau: Tell us about...
Taking Your People, Processes and Technology Along In Disruptive Strategies
A seasoned leader would ask, is there any other way?
Yet many leaders hesitate to...
INFOCUS
Digital Ad Spend to Grow Amid the Slowdown in Overall Ad Market
The digital advertising spending in the US will grow up to 6% in 2020, despite the downswing in the broader ad market, claims IAB.
It...
Wedia Launches the Wedia Content Picker to Connect your DAM with your App Ecosystem
Enterprise SaaS solutions provider Wedia launched the Wedia Content Picker, a universal connector for its Digital Asset Management (DAM) solution. Customers can now access...
GRIN Influencer Marketing Software Integrates with Salesforce Commerce Cloud
GRIN, the leading influencer marketing software solution for direct-to-consumer (DTC) brands, announces its newest ecommerce integration with industry giant, Salesforce Commerce Cloud. The new...
Digital Goodie and Maginus merge to form Naveo Commerce
Backed by Black Dragon Capital, two leading companies combine to offer a complete end-to-end eCommerce solution for Enterprise and SMB retailers
Naveo Commerce has today launched...
Sentrics Launches Ensure360(SM) Platform with Integrated Contact Tracing and Case Management to Deliver a...
Sentrics Holdings, LLC., today announced that its newest platform, Ensure360SM, which includes contact tracing and case management, is now available to help senior living...
Are Firms Actually Trapping Customers in the Name of Engagement?
Customer engagement as an act is defined as connecting with customers, on the pillars of trust, interest, and loyalty towards the brand. But, many...