Establishing Customer Trust through First-Party Data Strategies
First-party data is the solution that many marketers and brands are missing as they...
Paving the Way for The New Wave of CMOs
“Marketers have a skillset that should be utilized for things outside of just improving...
Marketing Leaders Driving More Value in 2022 and Beyond
Podcast Interview with Mariana Cogan, CMO at People.ai
With the widespread impact of the pandemic...
Why One-to-One Messaging is the Future of Conversational Marketing
Author: Max Koziolek, CEO and Co-Founder of Spectrm
The famous marketing quote declares that “Half the...
Data-Centric Content Strategy to Drive Successful Marketing Campaigns in 2021
Big data analytics is facilitating enterprises to drive effective marketing campaigns in this digital marketplace.
In this evolving business landscape, CMOs highly rely on...
Taking Your People, Processes and Technology Along In Disruptive Strategies
A seasoned leader would ask, is there any other way?
Yet many leaders hesitate to include all the three elements- the 2Ps and T, in...
