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Data Strategies Drive Dreams-Come-True with Freddie Mac
"Relying on Data, organized platforms and creating a differentiation with a market need for more women investors in home mortgages, Freddie Mac is on the path to a very meaningful growth pattern,"
says CMO for...
B2B Marketing Shifting Focus to Referral Marketing Incentives
Firms agree that formulating a plan for the organization’s marketing program and outlining the referral schemes is tricky. Marketers struggle to decide on the right time to launch such a referral strategy and the...
Indian Festive Season Could Drive Brick and Mortar Businesses to an...
The festival season is approaching worldwide, and in India, one of the largest consumer goods markets in the world, this could signal a death...
INFOCUS
Salesforce Introduces Einstein AI to Empower Marketers
Einstein by Salesforce leverages AI to augment its CRM capability in the Global Cloud Computing market. This integrated product is a result of the...
What Does Brexit have in Store for Consumer-Facing Industries?
Consumer confidence has shaken to its minimum in the last five years due to the uncertainty created by Brexit. It has exposed shoppers to...
Google and Facebook Duopoly Over the Advertising Market Under Scrutiny
Facebook and Google are under scrutiny due to their duopoly over the digital ad market. Investigations aim to confirm zero exploitation of personal data...
TransPerfect’s GlobalLink OneLink Technology Helps BALR. Boost Online Sales By 88%
TransPerfect, the world's largest provider of language and technology solutions for global business, today formally announced that it was retained by BALR. to localize...
B2B Marketers Increase Spending on Technology
As buyers demand a more convenient purchasing experience, B2B marketers have increased their investment in marketing programs, technology, and analytics to improve the CX...
Salesforce’s New Einstein AI Innovations Make Email Marketing Smarter
The latest State of the Connected Customer report shows that 64 percent of customers prefer email communications to other digital channels such as mobile...
