Why One-to-One Messaging is the Future of Conversational Marketing
Author: Max Koziolek, CEO and Co-Founder of Spectrm
The famous marketing quote declares that “Half the money I spend on advertising is wasted; the trouble is...
Why CMOs Need to Make ‘Brand Voice’ Literal and Make Every...
Author: Stas Tushinskiy, CEO of Instreamatic
The voice technologies brands use to interact with customers are on the cusp of a revolution. The quickly maturing...
Four Content Operations Aspirations to Build a Better Customer Experience
Author: Samuel Chapman, Director - Content Strategy and Brand Experience, Aprimo
It's been said that customer experience is the new brand experience. In fact, Gartner...
What is Campaign Attribution? How to justify US$1000 CPL
Author: Janis Weiss, Head of Corporate Marketing at Openprise
What is campaign attribution? Ask anyone who’s ever worked in marketing about the biggest thorn in...
Why Account-Based Marketing is a Key B2B Marketing Strategy
ABM has become a necessity, particularly for B2B companies. With growing competition, the demand to acquire customers, retain them, and generate revenue is continually...
How Automation Can Transform an Enterprise Marketing Technology Stack
B2B marketing tools are becoming increasingly crucial for success as they evolve, says Kartik Anand, founder and executive chairman of Kings Group Ventures
While the...
3 Key Traits Today’s CMO Require to Keep Impacting Change
The role of marketing continues to expand and so too does the role of the CMO. Previously, marketers were often siloed within their organization,...
With Empathy on the Decline, AI is Helping Brands Connect with...
Chris Pennington, Chief Customer Officer, SugarCRM
Emotional intelligence is a crucial aspect of customer communication and key to delivering exceptional customer experiences. Today, leveraging automation...
Key Strategies for Building Successful Enterprise Websites
Many companies that experience rapid growth easily fall into the trap of not growing their online presence to match industry expectations. They fail to...
The Evolution of Events: It’s About Time
We usually notice cultural shifts or society-level behavior change with the benefit of hindsight. We look back at significant moments in history and notice...
