Wednesday, May 5, 2021
Home Guest Author

Guest Author

Alex MacPherson_-01

Tackling Challenges in Retail with Cloud Technologies

By Alex MacPherson, Director of Solution Consultancy and Account Management at Manhattan Associates The last 12 months or more have been immensely challenging for the...
EMMA

Maintaining Trust and Agility amidst Changing Expectations

By Emma Fisher, Director of Content Marketing at SDL At the start of 2020, very few envisaged the significant disruption and distress caused by COVID-19...
BENISH SHAH-01

How Technology has disrupted the Corporate Gifting Landscape

Author: Benish Shah, Chief Growth Officer at Loop & Tie In corporate gifting, the gift that is sent is considered a brand vehicle. The assumption...
JASON REED

Connectivity drives Convenience as Brits Turn to Their Smartphones for Retail...

by Jason Reed, Lead Analyst - Digital Consumer at GSMA Intelligence It’s no secret that the growing reliance on technology is changing how often people...
RICH SMITH-01

The Customer Journey and COVID-19: How to Keep Up

By Rich Smith, Chief Marketing Officer, Jornaya It’s no surprise that online interactions have increased since the start of the pandemic. With more customers spending...
alon-01 The rise of ecommerce

The Rise of E-Commerce Consumer Insights

Consumer insights are like valuable words of advice from a close friend. They may not always be exactly what you expect, but your company...
HENK-01

Five Lessons for Every CMO to Mature Social Strategies

By, Henk Campher, VP of Corporate Communications, Hootsuite Social media should no longer be thought of as merely a megaphone for marketing messages owned...
DEBORAH THOMAS

Humanizing a Brand’s Corporate Comms; Balance and the CCO

It's a sad fact that comms is rarely spoken of in purist terms; as an art form. As an all-pervading multi-discipline, touching everything from...
Customer Analytics CHETAN ALSISARIA

Why Customer Analytics is Now More Essential for The Consumer Durables...

The Covid-19 pandemic is testing the consumer durables industry in ways few have seen before, with businesses struggling to capitalize in an altered buying...
SUSANNE GURMAN

Effective Demand Generation Strategies You Can Implement Today

Leads are the driver behind all things B2B marketing. With millions of marketers worldwide focused on lead acquisition, why does it seem so hard...

Latest posts