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Kartik Anand

Why Account-Based Marketing is a Key B2B Marketing Strategy

ABM has become a necessity, particularly for B2B companies. With growing competition, the demand to acquire customers, retain them, and generate revenue is continually...
Kartik Anand

How Automation Can Transform an Enterprise Marketing Technology Stack

B2B marketing tools are becoming increasingly crucial for success as they evolve, says Kartik Anand, founder and executive chairman of Kings Group Ventures While the...
3 Key Traits Today’s CMO Require to Keep Impacting Change

3 Key Traits Today’s CMO Require to Keep Impacting Change

The role of marketing continues to expand and so too does the role of the CMO. Previously, marketers were often siloed within their organization,...
With Empathy on the Decline, AI is Helping Brands Connect with Customers in an Empathic Way

With Empathy on the Decline, AI is Helping Brands Connect with...

Chris Pennington, Chief Customer Officer, SugarCRM Emotional intelligence is a crucial aspect of customer communication and key to delivering exceptional customer experiences. Today, leveraging automation...
Key Strategies for Building Successful Enterprise Websites

Key Strategies for Building Successful Enterprise Websites

Many companies that experience rapid growth easily fall into the trap of not growing their online presence to match industry expectations. They fail to...
The Evolution of Events: It’s About Time

The Evolution of Events: It’s About Time

We usually notice cultural shifts or society-level behavior change with the benefit of hindsight. We look back at significant moments in history and notice...
How a year of WFH is driving a CTV revolution

How a year of WFH is driving a CTV revolution

Ryan Chandler, Director of Client Services, EMEA at BidSwitch (an IPONWEB company) 2020 may not be a year that anyone wants to remember, but as...
Alex MacPherson_-01

Tackling Challenges in Retail with Cloud Technologies

By Alex MacPherson, Director of Solution Consultancy and Account Management at Manhattan Associates The last 12 months or more have been immensely challenging for the...
EMMA

Maintaining Trust and Agility amidst Changing Expectations

By Emma Fisher, Director of Content Marketing at SDL At the start of 2020, very few envisaged the significant disruption and distress caused by COVID-19...
BENISH SHAH-01

How Technology has disrupted the Corporate Gifting Landscape

Author: Benish Shah, Chief Growth Officer at Loop & Tie In corporate gifting, the gift that is sent is considered a brand vehicle. The assumption...

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