TikTok Intends to Establish a Revenue Share Program as User Growth...
TikTok is currently facing difficulties with user growth and creator revenue share amid ongoing worries about its connection to the Chinese Government, which has...
Twitter intends to make TweetDeck an exclusive feature of Twitter Blue
According to a mention in the back-end code of the app, TweetDeck, Twitter's own platform for managing tweets, will soon become a Twitter Blue...
Meta planning additional layoffs as part of its efficiency drive
In an effort to increase efficiency, Meta Platforms Inc. is reportedly planning additional layoffs for March after terminating roughly 11,000 workers in November. According...
TikTok Provides Updated ‘Promote’ Tools for Increasing Organic Content
To its quick Promote ad feature, which enables brands to essentially boost their posts through a streamlined campaign creation process in-stream, TikTok has added...
Yahoo will lay off 1,600+ employees as part of its ad...
In an effort to streamline its loss-making advertising technology business, Yahoo Inc. will let go of more than 1,600 workers, or about 20% of...
After winning an antitrust case, Meta completes the acquisition of Within...
Meta Platforms Inc. completed its acquisition of virtual reality startup Within Unlimited Inc. after prevailing in a high-profile antitrust suit pertaining to the transaction....
Zoom reduces its workforce by 15% as its expansion slows
Zoom Video Communications Inc. said it wants to let go of 1,300 workers, which is about 15% of its staff. The main business divisions...
Following the launch of 4,000-character limit support for Blue subscribers, Twitter...
Earlier today, Twitter Inc. had some downtime after letting Twitter Blue users in the U.S. post tweets with up to 4,000 characters. At 3...
Creative Abilities Top the List for Major Brand Marketers
According to a new survey, brand owners and chief marketing officers (CMOs) seeking to hire agencies in January prioritized creative and production skills.
Brand strategy...
Marketing organizations want “swift clarity” on the government’s DCMS split
As UK prime minister Rishi Sunak splits the Department for Digital, Culture, Media and Sport (DCMS), marketing organizations have called for immediate "clarity" amid...
