To its quick Promote ad feature, which enables brands to essentially boost their posts through a streamlined campaign creation process in-stream, TikTok has added four new options.
In place of the website, TikTok has added a new Promote goal designed to bring users’ TikTok pages more traffic. With the recent update, brands can now use Promote to highlight content from collaborators.
According to the business, creators can now use Promote for Others to boost their content with the new feature. Additionally, TikTok has added location as a new targeting criteria, giving SMBs more ways to specifically target audiences on the app.
Read More: TikTok Provides More Ways to Amplify Organic Content with Updated ‘Promote’ Tools
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