Nano Interactive has partnered with Circana to enhance its identity-free Intent Personas targeting solutions by combining Circana ProScores data with advanced modeling techniques.
The partnership allows areas of opportunity to be identified in a privacy-friendly manner.
The partnership is based on Nano’s ability to bring real-time consumer journey data, deep contextual analysis, and ML technology to deliver advertising solutions without relying on identifiers.
The partnership has already run a successful test campaign for the Heineken Company. The campaign positively impacted brand awareness, driving incremental sales and resulting in strong ROI above the benchmark by 43%.
Read more – Nano Partners with Circana to Enhance ID-Free Targeting Solution for CPG Advertisers
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