EvolveMKD Launches BrandWave: Redefining Marketing Strategies with Consumer Journey Insights
EvolveMKD has launched a new tool, BrandWave. It helps marketers better understand and fine-tune their marketing activities. The tool allows brands to reimagine the consumer journey and evaluate the efficacy and relevancy of their marketing activities more effectively.
BrandWave is a dynamic reinvention of the traditional consumer funnel. It provides a new way to redefine how marketers view and act on the consumer journey.
Also read: Adopting a More Data-Driven Approach to Improve the Customer Journey
The study conducted by EvolveMKD identified that stability across the wave is key, and awareness is a critical measure of brand health. Marketing professionals and communications experts can now use BrandWave in the same manner as a consumer funnel while gaining a greater understanding of nuanced moves to help guide consumer strategies.
Read more – EvolveMKD’s BrandWave Reimagines the Traditional Marketing Funnel
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