Collective Audience, Inc. Forms Strategic Partnership with Insticator to Improve Performance Advertising and Media Solutions

Collective Audience, Inc. has entered into a strategic technology partnership with Insticator. It is a premier supply-side platform and a global leader in engagement solutions. The alliance taps Insticator’s diverse portfolio of companies, including OKO and Balihoo.

The integration with Collective Audience’s AudienceDesk™ powered by AudienceCloud™, an innovative new AdTech infrastructure platform was officially unveiled last month. It will unite Insticator’s vast publisher supply and brand and agency demand with AudienceDesk’s unique performance-based marketing and audience data capabilities. It will also further expand the Collective Audience ecosystem.

Also read: Strategies to Increase B2B Marketing Performance

The partners are also exploring possibilities for shared ownership through an equity exchange.

Read more – Collective Audience and Insticator Launch Strategic Partnership, Integrating AudienceCloud with Insticator’s Reach to 350 Million Consumers Monthly