As UK prime minister Rishi Sunak splits the Department for Digital, Culture, Media and Sport (DCMS), marketing organizations have called for immediate “clarity” amid worries about what the restructuring means for the industry’s “most pressing” policy issues.
The DCMS will become the Department for Culture, Media, and Sport and lose its oversight of digital as part of broader changes to the government’s ministerial departments. According to the government, the “refocused” department will work to strengthen the UK’s position as a global leader in the creative arts and “recognize the importance of these industries to the economy.” Right now, it’s unclear who will be responsible for some of the biggest issues facing the marketing sector.
It is believed that the online safety bill will remain under Donelan’s purview, but it is unclear at this time whether this will include the online advertising program, according to IPA director general Paul Bainsfair.
Read More: Marketing bodies call for ‘swift clarity’ over government’s decision to split DCMS
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