According to a new survey, brand owners and chief marketing officers (CMOs) seeking to hire agencies in January prioritized creative and production skills.
Brand strategy and user experience (UX) experts are in high demand, according to Studiospace’s first Marketers Most Wanted report, which was based on actual briefs posted by CMOs. According to the study, 14.6% of CMOs wanted assistance with creative and production tasks, frequently for video-based projects.
According to the survey, 12% of CMOs needed assistance with brand strategy and were looking for agencies to help with user experience (UX) or user interface (UI) projects. According to Studiospace CEO Pete Sayburn, companies that produce quality video content will continue to be in demand.
Read More: Creative skills top the list for big brand marketers
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