The Global Alliance for Responsible Media (GARM) has launched solutions to create a more sustainable and responsible digital environment that protects consumers and the media industry. The GARM has joined hands with the World Economic Forum to further the goal of improving the safety of the digital environment. As part of the initiative, an estimated 620 million pieces of harmful content were removed by YouTube, Facebook, and Instagram between July and September 2019. The announcement was made as part of a World Economic Media Leaders session in Davos.
The GARM is taking action in a collaborative approach to protecting the four billon consumers online today. The Alliance was launched in June 2019 by the World Federation of Advertisers (WFA) in partnership with the Association of National Advertisers (ANA). The initiative continues to be driven by WFA and brings together an unprecedented coalition representing $97 billion in global advertising spending through 39 advertisers, six agency holding companies, seven leading media platforms, and seven industry associations.