To offer marketers and advertisers an insight into the consumer behavior in the pandemic, GroupM and Facebook made an alliance to develop ‘Turn the Tide’ media playbook. The media playbook is aimed at providing media strategies so that brands can increase their campaigns’ effectiveness.
This joint venture between GroupM and Facebook enables marketers and advertisers to understand the evolving behavior of consumers in the rapidly changing marketing landscape.
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Key media strategies enlisted in the playbook for marketers include: ability to understand the consumer behavior across the spectrum, taking initiatives to master the full funnel of performance marketing and implementing innovative solutions to deliver engaging experiences.
Source: Bestmediainfo
