Meta’s AI Investments Fuel 24% YoY Increase in Ad Business in...
Meta, previously known as Facebook, has made AI its top theme for 2024, investing aggressively in technology that touches every facet of its business....
Nextdoor Launches Ads API Program to Improve Local Advertising Opportunities
Nextdoor, a social networking platform for local communities, has launched the Nextdoor Ads API program. It will allow businesses and agency partners to create,...
AdRoll and Improvado Launch Improved Cross-Channel Attribution Dashboard for Streamlined Marketing...
AdRoll, in partnership with Improvado, has launched an improved version of AdRoll's Cross-Channel Performance Dashboard. The new version, Cross-Channel Attribution, centralizes metrics, streamlines campaign...
Canela Media Announces Expansion and Innovations at 2024 IAB NewFronts to...
Canela Media is a Hispanic multicultural media company that plans to invest in technology, data solutions, and content to engage and entertain Hispanic audiences...
Wizeline Assigns Fausta Ballesteros as Chief Marketing Officer
Wizeline has appointed Fausta Ballesteros as the Chief Marketing Officer (CMO) to improve the company's global brand, 'go-to-market' strategy, and position in the technology...
DISQO Connects with Inscape’s Smart TV Viewing Data for Cross-Media Ad...
Brand experience platform DISQO has strengthened its cross-media and full-funnel impact measurement capabilities. They did so by connecting with Inscape's automatic content recognition (ACR)...
Aptitude 8 Acquires WORQFLOW, Expanding HubSpot Consulting Services
Aptitude 8, a HubSpot Solutions Partner, has acquired WORQFLOW, a renowned HubSpot partner known for its revenue operations and web development services. Christopher Barnett,...
Luckie & Company Acquires Marbury Creative Group to Improve Marketing Services
Luckie & Company has acquired Marbury Creative Group (MCG), an Atlanta-based creative marketing agency.
The acquisition will boost Luckie's abilities in critical areas such as...
RollWorks Announces Launch of Command Center: Streamlining ABM Strategies for Marketers
RollWorks, a division of NextRoll, has launched Command Center, an interactive ABM dashboard that unifies buying signals into a single interface.
Command Center connects insights...
Cognizant and Microsoft Expands Partnership with Generative AI and Copilot Integration...
Cognizant and Microsoft have announced an expanded partnership to bring Microsoft's generative AI and Copilots to millions of users. The partnership aims to transform...
