AdRoll, in partnership with Improvado, has launched an improved version of AdRoll’s Cross-Channel Performance Dashboard. The new version, Cross-Channel Attribution, centralizes metrics, streamlines campaign analysis, and allows marketers to make data-driven decisions.
This update gives AdRoll customers a comprehensive view of their advertising efforts, allowing for better budgeting decisions through one unified screen. Key benefits of Cross-Channel Attribution include an un-siloed marketing stack, a complete performance picture, and better budgeting decisions.
Also read: Role of Data Analytics in Measuring Digital Marketing
The partnership between Improvado and AdRoll aims to provide automated marketing reporting, attribution, and insights to save time and make data-driven decisions.
Read more – AdRoll and Improvado Partner to Empower Marketers with Streamlined Cross-Channel Attribution
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