Verve Acquires Jun Group, Bolsters Ad Tech Capabilities, and Expands Market Reach

Verve Acquires Jun Group, Bolsters Ad Tech Capabilities, and Expands Market Reach

Verve, an ad solutions suite for emerging channels, has acquired New York-based Jun Group for €170 million. This acquisition will expand Verve’s direct access to brands and agencies. This will result in a more balanced sales model with 30% demand-side business and 70% supply-side business.

Verve expects to increase revenue by approximately 23% in 2024. The acquisition aims to create a powerhouse in the advertising technology space by combining Jun Group’s demand-side capabilities with Verve’s robust supply-side platform.

Mishel Alon, CEO of Jun Group, will continue to lead their team under the Verve umbrella.

Read more – Verve Acquires Jun Group to Scale Premium Mobile Ads and Connected TV for Brands and Agencies

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