Markets EQ Launches AI-Generated Scorecard for Voice Analysis to Empower Spokespeople
Markets EQ has launched EQ MarketScore, a first-of-its-kind, AI-generated scorecard based entirely on voice analysis. The scorecard empowers spokespeople, ensuring every interview, presentation, and...
Ruder Finn Acquires Digital Marketing Agency Flightpath
Communications and marketing consultancy Ruder Finn has acquired Flightpath, a New York-based digital marketing agency. Flightpath's expertise in website design and development, online advertising,...
DoubleVerify Expands Brand Safety and Suitability for TikTok Advertisers
DoubleVerify has announced the rollout of 16 new brand safety and suitability categories for TikTok advertisers. It is to support TikTok's new Inventory Filters...
Birdeye Integrates with Apple Business Connect API to Help Local Businesses
Birdeye, a reputation, social media, and customer experience platform for local businesses, has integrated with Apple Business Connect API. This integration allows Birdeye's community...
Lotus Digital Transforms into Noblestream Marketing, Launching a New Era of...
Lotus Digital has rebranded to Noblestream Marketing, expanding its solutions to serve clients in various verticals. The rebrand reflects the company's commitment to integrity,...
Kelly Robinson to Become the New CEO OF Primedia Network, Inc.
PRIMEDIA Network has appointed Kelly Robinson as their new CEO. Robinson has been with the company since March 2020 and previously served as VP/National...
CommerceIQ Partners with EMARKETER to Provide Retail Media Data for Industry...
CommerceIQ, an e-commerce management platform, has partnered with EMARKETER. They aim to provide retail media data for EMARKETER's Industry KPIs dashboard. The data includes...
Postalytics Announces Integration with Klaviyo CRM
Postalytics and Klaviyo have announced an integration that allows marketers to trigger personalized postcards, letters, and self-mailers directly from Klaviyo Flows based on specific...
Opera Partners with Google Cloud to Improve Aria Browser AI with...
Opera has announced a collaboration with Google Cloud to integrate Google's Gemini models into its Aria browser AI. Aria, powered by Opera's multi-LLM Composer...
Kognitiv Amplify: AI-Powered Paid Media Optimization Software Launched by Kognitiv Corporation
Kognitiv Corporation has launched Kognitiv Amplify. It is an AI-native paid media
optimization software that aims to reshape and drive brands’ acquisition and customer
engagement strategies by providing highly targeted cross-channel advertising at scale.
Kognitiv Amplify offers outcome-based planning, execution, and optimization to paid media
by leveraging zero- and first-party data.
It aims to deliver highly relevant and engaging ad content to both new and existing customers. It also seeks to identify who to engage,...
