Kognitiv Corporation has launched Kognitiv Amplify. It is an AI-native paid media
optimization software that aims to reshape and drive brands’ acquisition and customer
engagement strategies by providing highly targeted cross-channel advertising at scale.
Kognitiv Amplify offers outcome-based planning, execution, and optimization to paid media
by leveraging zero- and first-party data.
It aims to deliver highly relevant and engaging ad content to both new and existing customers. It also seeks to identify who to engage, when to engage them, where to engage them, and what content to engage them with. It is powered by Kognitiv’s proprietary AIengine, Kognition. It combines hundreds of AI/ML models to deliver one-to one personalization at scale.
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