Tremor International has announced that it had entered an agreement to acquire News Corp’s video marketplace, Unruly. Tremor International is a global video advertising technology that helps advertisers to deliver compelling brand stories. With this acquisition, both the companies are expecting to be benefitted financially. Unruly would make the most of Tremor’s advanced TV and In-App formats, yield optimization features, and analytics tools. 

News Corp, the media service firm, is getting 6.91% stock of Tremor International. It concerns 1.5-years lock-up period with a minimum revenue contract for the company’s 30M GBP for the partnership. Unruly’s positive value to its partners and healthy relationships with recognized media will drive Tremor’s business in Europe and APAC markets with the Unruly brand name.

Source: https://www.martechadvisor.com/news/ads/tremor-international-acquires-news-corps-unruly-to-strengthen-its-programmatic-video-advertising/