DoubleVerify has announced the rollout of 16 new brand safety and suitability categories for TikTok advertisers. It is to support TikTok’s new Inventory Filters – Vertical Sensitivity and Category Exclusion, which will go into effect this month.
This expansion allows advertisers to navigate the complex digital landscape precisely. It ensures that their brand promotion is aligned with suitable content on the platform.
With this release, brands can use five new content categories in the Category Exclusion control for TikTok Inventory Filter – Gambling & Lottery, Youth Content, Violent Video Games, and Combat Sports.
Also read: Top Video Marketing Trends Marketers Need to Look Out for in 2023
This expanded category selection will give advertisers improved measurement insights and increased protection across sensitive topics. The release will also include 11 vertical-based categories for the Vertical Sensitivity inventory filter that align with the unique brand requirements of advertisers across various sectors.
Read more – DoubleVerify Expands AI-Powered Brand Safety and Suitability Capabilities for TikTok Advertisers
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