Aprimo Acquires Personify XP

Aprimo Acquires Personify XP

Aprimo, a Digital Asset Management (DAM), has acquired Personify XP, a platform for content personalization and real-time analytics. This acquisition will allow brands to use visitor insights and brand-approved assets from the DAM to create personalized digital experiences. This will lead to increased conversions and revenue.

Adding Personify XP will address challenges in omnichannel personalization using gen AI-improved experiences. Aprimo plans to use Personify for content personalization, insights-driven content strategy, and personalized content discovery in DAM.

Also read: Foolproof Strategies for Digital Asset Management (DAM)

The combined efforts of Aprimo and Personify aim to create real-time customized experiences to improve customer engagement and conversion.

Read more – Aprimo Announces Acquisition of Personify XP to Extend Digital Asset Management for Real-Time Content Personalization and Analytics

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