Canela Media Announces Expansion and Innovations at 2024 IAB NewFronts to Engage Hispanic Audiences

Canela Media Announces Expansion and Innovations at 2024 IAB NewFronts to Engage Hispanic Audiences

Canela Media is a Hispanic multicultural media company that plans to invest in technology, data solutions, and content to engage and entertain Hispanic audiences in the U.S. and Latin America.

Canela Audience Solutions is a unique proprietary OTT-first, determinist data product that provides unmatched accuracy in identifying Hispanics in both English and Spanish language content.

Canela Media announced an exclusive partnership with WBD Conexión Latina to reach bilingual U.S. Hispanic audiences. Canela will launch a new and improved user experience for Canela.TV through a new version of its app this summer.

Also read: How artificial intelligence influences user experience

The company’s robust content library includes over 35,000 hours of content across five verticals, and new content across each vertical will be available in 2024.

Canela is committed to investing in partnerships and technology that deliver innovative solutions to advertisers while providing authentic content to Hispanic audiences.

Read more – Canela Media Announces New Partnerships, Data Product, Content and Advertising Solutions at IAB NewFronts

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