Meta, previously known as Facebook, has made AI its top theme for 2024, investing aggressively in technology that touches every facet of its business. The AI investments have already fueled a 24% YoY increase in Meta’s ad business in Q4 for a total of $38.7 billion.
The AI and automation work in ads has enhanced Meta’s Advantage suite of tools, including the Advantage+ Shopping solution that functions as an “easy button” that can automate campaign creation.
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Meta has also started rolling out generative AI features including text variation and image expansion across its ad suite and plans to broaden the availability of background image generation later this quarter.
Read more – Meta spotlights how AI investments are paying off for advertisers
