RollWorks, a division of NextRoll, has launched Command Center, an interactive ABM dashboard that unifies buying signals into a single interface.
Command Center connects insights to actions and allows users to take the next best actions directly in the tool, ultimately driving the pipeline and impacting bottom lines. It identifies an average of 15,000 in-market accounts that each customer can take action on.
ABM marketers can quickly recognize accounts’ stages within their buying journey and dynamically recommend the best next actions based on buying signals, fit, and engagement behaviors.
Also read: Why ABM Should be a Core Component of B2B Marketing Strategies
Command Center allows users to utilize filter enhancements for more tailored insights. It includes filtering by Fit Models and Intent Data. It is available now and will automatically be available to ABM and Advanced Advertising plans at no additional cost.
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