Brand experience platform DISQO has strengthened its cross-media and full-funnel impact measurement capabilities. They did so by connecting with Inscape’s automatic content recognition (ACR) TV viewing data.
This will allow advertisers to measure brand metrics like awareness, favorability, and purchase intent to performance outcomes like search, site visits, and shopping across their whole multimedia campaign.
Also read: Why is Marketing a Crucial Factor During a Downturn
EDO, the TV outcomes company, has joined forces with DISQO to strengthen its TV measurement further.
Read more – DISQO’s Cross-Media Ad Measurement Now Amplified By Inscape’s Smart TV Viewing Data
