Quick Bytes

The customer experience management (CXM) company, Merkle, and data platform, Celebrus, have launched CXM Signals. It's a solution that allows businesses to use first-party data to drive efficiencies and improve customer...

Meta, previously known as Facebook, has made AI its top theme for 2024, investing aggressively in technology that touches every facet of its business....

Nextdoor, a social networking platform for local communities, has launched the Nextdoor Ads API program. It will allow businesses and agency partners to create,...

Monsters Aliens Robots Zombies (MARZ), an Emmy-nominated visual effects (VFX) studio and AI technology startup, has released LipDub AI, a software in private beta...

KINESSO, the IPG Mediabrands technology-driven performance marketing agency, has launched the Emerging Tech Assessment (ETA), a solution for brands looking to optimize campaign performance...

Stirista, a data-driven marketing solutions leader, has announced its successful partnership  with Pixalate, an ad fraud protection, privacy, and compliance analytics platform. Through  the partnership, Stirista has proactively achieved high records of fraud prevention for  programmatic media buying. Pixalate offers a reliable Invalid Traffic (IVT) detection and bot filtration system to ensure  impressions are fair, holding Media Rating Council (MRC) accreditation for the detection and filtration of IVT across CTV, mobile app, mobile web, and desktop. Read more - Stirista Squares Off Against Fraud in Programmatic CTV and Digital Media...

Raptive, a creator media company, has partnered with the Black Owned Media Equity and Sustainability Institute (BOMESI) to help advertisers connect with verified diverse...

AUDIENCEX and MBuy have announced a strategic merger. This partnership aims to provide tech-driven strategy, media, and creative solutions for brands and agencies that...

Axis and Lemma have announced a strategic partnership to improve solutions for advertisers and brands. The collaboration will provide Axis's demand-side partner's access to various...

Utiq, a European adtech company, has partnered with Compliant, a verification technology provider, to enhance its privacy solution offered by Utiq's Authentic Consent Service....