Axis and Lemma have announced a strategic partnership to improve solutions for advertisers and brands.
The collaboration will provide Axis’s demand-side partner’s access to various sources and opportunities, qualitative geographical targeting, and a more diverse range of ad formats. This ensures improved engagement and effectiveness in the advertising campaigns.
Through this partnership, DSPs can expect seamless integration, comprehensive support, and unparalleled access to premium inventory via Lemma. It helps to drive superior results and maximize ROI.
Read more – Axis Programmatic Middleware and Lemma Forge Strategic Partnership
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