The technology-enabled services firm, Intrado has recently announced its long-term collaboration with Adobe. To help marketers with enhanced visibility and track campaign performance, the company confirmed that Intrado Digital Media products would integrate with Adobe Experience Cloud. The integration will allow both the company’s customers, the ability to data in a single dashboard in the Marketo Engage.

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Cody Crnkovich, Platform Partners and Strategy Head at Adobe, mentioned in a statement, “The ability to bring PR campaign data into Marketo Engage will ultimately lead to better audience engagement and customer experience—it’s a win for both marketing and public relations teams…We’re excited to add Intrado Digital Media as a partner and believe that our joint customers will greatly benefit from our combined data.”

Source: https://www.martechadvisor.com/news/performance-and-attribution/intrado-digital-media-collaborates-with-adobe-to-enhance-campaign-visibility-and-measurement/

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