The digital technology company, PubMatic, has recently announced the launch of Audience Core – its new solution for monetizing the audience data. The company is allowing SSP for publishers to start data and inventory without data leakage – spanning various programmatic channels like desktop, mobile, and more.
Presently, the publishers have limited access while selling inventory and data on demand-side platforms. The Audience Encore will provide control for both data companies and publishers on their audience segments – with control of the permissions and pricing. Besides, they can also activate data across the platform.