PubMatic Launches Audience Encore to Monetize Audience Data

PubMatic, Audience Encore, audience data, AdTech, advertising analytics, programmatic advertising, SSP, inventory sales, programmatic channels, data management, digital technology
PubMatic Launches Audience Encore to Monetize Audience

The digital technology company, PubMatic, has recently announced the launch of Audience Core – its new solution for monetizing the audience data. The company is allowing SSP for publishers to start data and inventory without data leakage – spanning various programmatic channels like desktop, mobile, and more.

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Presently, the publishers have limited access while selling inventory and data on demand-side platforms. The Audience Encore will provide control for both data companies and publishers on their audience segments – with control of the permissions and pricing. Besides, they can also activate data across the platform.


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