The independent trading desk AUDIENCEX has recently announced that it is launching a $1 million growth fund. This is to help advertisers and mid-market agencies combat the growing economic risks linked with the coronavirus outbreak.
Coronavirus – Impacting Ad spend, yet Driving E-commerce
The new fund will offer brands with a strategic media consultation – about 25% match on the purchased media impressions in their ad campaigns, and enhance their marketing plans. With the US and the global economy heading towards recession, the company expects this will help brands to make up a bit – for their declining revenues in the current business models.
Source: https://www.martechadvisor.com/news/ads/audiencex-helps-marketers-and-agencies-with-launch-of-1m-growth-fund/
Coronavirus: 10 things to do differently when working from home
