GumGum Integrates Playground xyz to Enhance Contextual Ad Solutions in APAC

GumGum, a global digital advertising platform, has integrated Playground xyz’s media portfolio into its Asia-Pacific business. This alliance creates an advanced contextual ad solution powered by AI.

Playground xyz, which was acquired by GumGum in 2021. Playground xyz’s APAC media business will adopt the GumGum brand for unification and global alignment.

Playground xyz’s Attention Intelligence Platform (AIP) will continue as a standalone data solution, delivering global market-leading attention measurement for GumGum’s media business and the broader industry. It includes Display, YouTube, Facebook, Instagram, TikTok, OLV and more.

Also read: Contextual Advertising Trends in 2024

This integration will help advertisers tap into the audience’s mindset and achieve standout attention rates.

Read more – Contextual Ad Pioneer, GumGum, Merges Playground xyz’s APAC Media Business, Creating a Powerhouse Ad Suite for the Mindset Era