KINESSO, the IPG Mediabrands technology-driven performance marketing agency, has launched the Emerging Tech Assessment (ETA), a solution for brands looking to optimize campaign performance in a post-cookie world.
The ETA can assess and mitigate potential performance risks for clients and marketers alike, as the phase-out of third-party cookies signifies a pivotal shift in the digital advertising landscape. ETA offers a unified approach to measuring campaign success by analyzing client’s digital media investments in the absence of cookies.
Also read: Types of Performance Marketing and Its Benefits
Key benefits of the ETA include sophisticated risk analysis, tech readiness assessment, and customization. KINESSO is currently working to scale this offering so that all IPG Mediabrands clients can benefit from the ETA.
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