Utiq, a European adtech company, has partnered with Compliant, a verification technology provider, to enhance its privacy solution offered by Utiq’s Authentic Consent Service. Compliant’s advanced AI-driven auditing and measurement capabilities will provide independent verification of Utiq’s Consent Service, enabling it to maintain the highest industry privacy standards.
Also read: How Brands and Marketers Can Protect Consumer Privacy and Build Trust
The partnership will help advertisers and publishers maintain trust, transparency, and integrity during the consent process. Both companies have a shared commitment to responsible media, helping brands address consented audiences with trusted publishers. Utiq and Compliant partnership sets new standards in data compliance throughout the digital advertising ecosystem.
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