Cincinnati-based The LC Group acquires Leadercast.
Cincinnati-based The LC Group, a partner organization of creative agency Boonrise owned and managed by Joe Boyd, has announced its acquisition of Leadercast LLC.
The...
YouTube Announces 5 New Features for Livestreams
YouTube has announced the release of several new features, including new live stream that allows live stream guests, updated viewing options, and new notifications...
NielsenIQ Acquires Retail AI Platform Provider ciValue
NielsenIQ has announced the acquisition of ciValue, a SaaS (Software as a Service) vendor of choice for retailers that uses AI technology to power...
Drift Unveils Conversational Marketing Tool for Enhanced Consumer Experiences
Drift, a conversational marketing company, has unveiled the Drift Conversation Cloud at its FLASH Miami customer event.
The product will be a blend of the company’s core...
Koddi Launches New Privacy-First Dynamic Targeting
Koddi, an ad tech company, has unveiled new dynamic targeting features in its Koddi Ads platform. The new features are designed to boost advertiser program...
Meta to Test New Tools to Give Brands Control Over Ad...
Meta, formerly known as Facebook, has announced the launch of new content capabilities that will allow advertisers more control over where their ads appear...
Zmags Unveils Creator Connect to Transform Digital Experience
Zmags has unveiled a new Creator Connect platform, to provide companies and marketing teams the ability to create intelligent digital experiences.
The creator platform claims...
Google to Phase out Universal Analytics In 2023
According to the latest announcement by Google, Universal Analytics will be phased by next year.
On July 1, 2023, Universal Analytics properties will cease to...
Microsoft Automotive Ads Roll Out Globally
Microsoft Advertising has increased Automotive Ads placements and made the open beta available to all marketers worldwide, according to the company.
Automotive Ads have been...
Metadata and Kickfire Collaborate To Bring Scalable Ad Optimization
KickFire, the provider of first-party intent data and IP address intelligence, has announced a partnership with Metadata.io, a demand generation platform for B2B marketers,...
