KickFire, the provider of first-party intent data and IP address intelligence, has announced a partnership with Metadata.io, a demand generation platform for B2B marketers, to strengthen the Metadata platform’s targeting and analytics capabilities.
By integrating KickFire’s IP-to-company data, Metadata will enable users to create targeted audiences for their advertising campaigns and track which organisations saw their ads across programmatic display networks.
Metadata states that incorporating KickFire’s data expertise will enable the required company-level campaign experimentation.