NielsenIQ has announced the acquisition of ciValue, a SaaS (Software as a Service) vendor of choice for retailers that uses AI technology to power loyalty programs. With the acquisition, NielsenIQ’s Retail Advertising segment will take the next step towards allowing more automated and scalable retail media operations.
According to Xavier Facon, NielsenIQ’s Global Head of Retail Media, integrating ciValue’s global platform assets into NielsenIQ’s Connect platform would give retailers innovative capabilities such as audience building and insights.
This platform will also support personalization features that aren’t part of NielsenIQ’s core capabilities, which the retail industry uses to make critical decisions.
