Koddi, an ad tech company, has unveiled new dynamic targeting features in its Koddi Ads platform. The new features are designed to boost advertiser program efficiency and budgets while delivering a GDPR/CCPA-compliant answer to the problem of personalizing audience targeting.
According to the company, Koddi’s new dynamic targeting function allows digital marketplaces to provide customer-focused product suggestions to a more targeted audience and traffic segments.
The new targeting capabilities, according to Koddi, are designed to be flexible, allowing markets to change their settings over time based on performance and advertiser input.
