Cincinnati-based The LC Group, a partner organization of creative agency Boonrise owned and managed by Joe Boyd, has announced its acquisition of Leadercast LLC.
The purchase comes after a year of expanding digital products, including the Leadercast NOW platform. The company’s headquarters will be relocated from Atlanta, Georgia, to downtown Cincinnati, Ohio.
According to Xavier Facon, NielsenIQ’s Global Head of Retail Media, this SaaS-based collaborative solution can quickly produce insights that link retailers and their brand partners with what customers want, executing personalized content across physical and digital channels.
