Multicultural Media Spending to hit $28 billion by 2020
The multicultural media market is becoming an important consumer segment for brand marketers that want to increase their U.S. market share.
B2B Marketers Increase Spending...
Content Marketing- Three Data Quality Practices to Follow
Focusing on data quality is equally essential while implementing a data-driven content marketing strategy
Bad data is an important factor that negatively affects several aspects...
Connectivity drives Convenience as Brits Turn to Their Smartphones for Retail...
by Jason Reed, Lead Analyst - Digital Consumer at GSMA Intelligence
It’s no secret that the growing reliance on technology is changing how often people...
Digital Transformation – The Post Pandemic Era of E-Commerce
Brands are increasingly prioritizing digital transformation and reestablishing their business models to stay afloat amid the uncertain economy.
With the pandemic raging unabated, most enterprises...
Customer Experience – 74% of Consumers Likely to Buy Based on...
The latest study from Arm Treasure Data and Forbes Insight says almost three-fourths of all consumers are somewhat likely to buy based on experience...
Gamification of B2B Marketing Strategies
Gamification has been used for marketing for some time now, but of late marketers are leveraging it for B2B marketing as well.
According to recent...
Data Creativity Score: A Better Way to Measure Creativity
CMOs still trust their ‘gut’ feeling for creativity that will work. However, there is now the Data Creativity Score available that can better help...
TikTok – Should B2B Enterprises Start Advertising On It?
The newly emerged social media app, TikTok, has gained about one billion users globally in a very short span of time (with over 1.2...
Marketers Need to Abide by Cyber Law Reforms to Safeguard Government...
Cyber instruments are posing a threat to international security and privacy. All marketing strategies should be guided by dynamic cyber laws.
The cyber world is...
4 Ways Marketers Can Bring Human Touch to B2B Marketing
Creativity lies at the crux of data-driven B2B marketing. In 2020, marketers will need to take personalization a step further and connect with consumers...
