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Amid the high debate, experts claim that targeted ads have led to a proliferation of clickbait and fake news and fuelled surveillance capitalism with...

Most enterprises are opting for digital marketing tools powered by AI capabilities to design well-planned campaigns for better decision making and increased ROI. Most digital...

Firms are using GPS satellites and towers to track the location of the targeted audience meticulously. Geospatial data is growing popular day by day,...

AdTech and targeted digital advertising strategies like video marketing are essential for startups and SMEs to optimize their marketing spend, reach out to the...

For marketers, it is challenging to demonstrate measurable impact on financial outcomes to their C-Suite. Deloitte’s Chief Marketing Officer Survey Spring 2019 considers this...

MTA (Multi-Touch Attribution) is imperative for marketers to identify the most workable digital marketing tactics The effective tracking of all digital marketing campaigns is...

Robotic Process Automation helps sales operations, customer service, and big data offer broadest possibilities for pilot tests and early wins. RPA has revolutionized the way...

With more human-centric approaches and genuine communication, businesses can come out from this phase as reliable and successful With increasing market uncertainty, brands are forced...

Aligning B2B sales and marketing is not enough; businesses need to work towards their integration of sales and marketing to share knowledge and data...

Big data and analytics enable businesses to predict consumer behavior, improve decision-making across the board, and determine the ROI of their marketing efforts. By...