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Einstein by Salesforce leverages AI to augment its CRM capability in the Global Cloud Computing market. This integrated product is a result of the...

As buyers demand a more convenient purchasing experience, B2B marketers have increased their investment in marketing programs, technology, and analytics to improve the CX...

Facebook and Google are under scrutiny due to their duopoly over the digital ad market. Investigations aim to confirm zero exploitation of personal data...

Consumer confidence has shaken to its minimum in the last five years due to the uncertainty created by Brexit. It has exposed shoppers to...

Customers demand equal and fair assistance for CRM services related queries. Gartner’s magic quadrant says engagement strategies have shifted from self-service to complete hand-holding,...

Globalization is increasing the interconnectivity and interdependence of the world's markets and businesses, shifting how companies create global strategies to approach international marketing, leveraging...

Fresh content, focus on video marketing, and real influencers are some of the top content marketing trends B2B marketers need to watch out for...

Augmented Reality (AR) has been empowering creative marketers with innovative marketing campaigns and strategies. The AR platform is demonstrating impressive ROI and trackable user...

Marketers need to realize that social media is not a broadcast platform. It's a conversation-based platform best suited for two-way interactions, as opposed to...

Salesforce has announced the launch of the Einstein Voice project at the annual Dreamforce 2019 mega-conference in San Francisco. Einstein is Salesforce’s voice assistant, just...