Cyber instruments are posing a threat to international security and privacy. All marketing strategies should be guided by dynamic cyber laws.

The cyber world is a virtual domain that has bolstered marketing activities in an infinite manner. With social media and other digital platforms, marketers have the world open to them, literally. But the content published online needs a filter, or else it can pose a threat to nationality, sovereignty, and property.

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The emphasis on trust, open-mindedness, and consensus continues to be the thumb rule on which cyber instruments function, but that makes it to a certain extent, incompatible with traditional governance models. International law and governance are pressing the need to establish higher state ‘sovereignty’ over the cyberspace. In case of threat to national security, the government will mandatorily intervene in the code and infrastructure used to check the cognitive and physical effect of the critical content published.

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There have been many instances where the issues related to electronic commerce abusing information security, and caused deep-rooted effects witnessed in business, public, government, and education domains. Information security and electronic commerce are growing areas of concern to user communities. New users, applications, and faster connections have spurred the Internet as an essential medium for communication, information dissemination, and commercial transactions. The current security policy regarding the Internet has not completely evolved. The lack of federal involvement in this realm has led to a non-cohesive national policy that turns to be a disadvantage to firms that face stiff competition large foreign conglomerates.

The Internet not only impacts society but has also become an integral part of human lives. It is an infrastructure that is full of loopholes, rife with spies, plagued by fraud, and lurching upon a single leg for lack of interoperability. The challenge is not only to develop appropriate Internet pricing and security mechanisms, but also to retain the benefits of positive network externalities gained through cooperation, statistical sharing, and the peer-to-peer architecture of the Internet. Optimizing economic efficiency without inciting users to abandon the Internet’s core technical and cultural approach is the primary challenge that policymakers of businesses are facing.

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