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Marketers are spending more on management technology as compared to operational tech, says Merkel survey. The latest survey by Merkel reveals that nearly 60% of...

Being market ready for a digital transformation strategy means going beyond the traditional 5 Ps that the last few decades swore by. The original...

During this time of uncertainty due to the COVID-19 crisis, marketing is transforming globally. Going digital is now the primary way of capturing a...

Worldwide Public Cloud Services Spending Guide by IDG has forecasted SaaS to be the largest category of cloud spending, and very large businesses to...

Technology continues to be a driving force delivering change across the boardroom. For marketing leaders, we have seen vast quantities of data available to...

The United Nations Educational, Scientific and Cultural Organization (UNESCO) does a huge amount of work around the globe- contributing to peace and security by...

As per Gartner’s Marketing Technology Survey 2019, only 58% of marketers are using the full capabilities and potential of their marketing stack. Data Strategies Drive...

COVID-19 has injected fear and anxiety amongst people across the globe - the market is uncertain, and marketers need to innovate and break the...

TikTok, as the fastest growing social media platform, has over 200 million audiences. Its immensely increasing popularity has made B2B marketers curious to advertise...

B2B marketing automation solutions are known to have made it easier for marketers to target the right clients with relevant marketing campaigns The sudden increase...