Google UK has launched its first-ever B2B campaign, promoting Search called ‘Find What Matters’. The campaign aims to remind businesses of the value of Search as an advertising platform, based on its ongoing importance to consumers. Created by 72andSunny Amsterdam, the campaign highlights the unique audiences and moments that Search can reach. The campaign will run for two months, on social including YouTube, display, search, OOH and print media. Media will be run through OMD and Google’s digital agency, Essence.
Gemma Howley, Search Lead at Google UK & Ireland, said, “The ads are purposefully created with a consumer look and feel but will be targeted at marketers and media buyers, reminding them how important Google Search is in their strategies.”