Digital Marketing – Marketers Need to Tweak Strategies amidst the COVID-19...
Marketers need course correction on their digital strategies, as the marketing industry is feeling the ripple effects of limited social interactions for the foreseeable...
Account-Based Marketing should be Enriched with Predictive Insights
From a strategy perspective, enterprises are still at the initial stages of ABM adoption. And, to reach maturity, ABM needs to be infused with...
Retailers Can Emerge from the COVID-19 Crisis as Heroes
The market uncertainty has left consumer spending unpredictable, and the retail industry needs to strike at this opportunity to figure out the best way...
B2B Marketing and COVID-19 – Minimal Budget Shift When Business...
The B2B marketing budget is projected to increase or remain the same, and the least to be affected this year amid Coronavirus crisis
The fundamentals...
Automation Liberating Digital Marketers to Innovate and Succeed
Marketing is getting complex with the enormous amount of data targeted to meet customer expectations, that marketers need to sift through to run campaigns...
Influencer Marketing–Trends to Watch Out For in 2020
From the rising popularity of micro-influencers to influencers with specialized skills, 2020 will witness some interesting influencer marketing trends
Influencer marketing garnered significant popularity with...
Almost 75% Usage of AI For Sales: InsideSales’ New Study:
Doubled from last year, this year’s AI usage figures for sales functions stand at nearly three quarters of all surveyed sales leaders in the...
Big Data Analytics and How it Can Be Leveraged Into Content...
As content becomes an important marketing tool, Big Data and Analytics is now influencing the art of writing to get the best results
Content marketing...
Brand Communication Amid Coronavirus – Proven Methodologies To Consider
A majority of marketers are suffering due to the on-going COVID-19 crisis. With medical professionals monitoring the Coronavirus outbreak, many new rules and regulations...
Optimizing the Martech Stack needs Smart Management by Stakeholders
Businesses can never realize the maximum potential of their tech-investments unless the relevant stakeholders operate efficiently in their respective roles
With the rapid evolution of...
