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Businesses will need to show agility and patience to navigate during the current coronavirus (COVID-19) crisis Marketers are finding it challenging to plan for revenue...

A survey by Kalagato indicated a 128% increase in daily active users for the video-communication apps across five major platforms - Hangouts, Skype, Zoom,...

Amid the large scale digital transformation of organizations and changing marketing trends, marketers still prefer different old school techniques The concept of marketing is evolving...

In view of the recent global business disruption, nothing will be the same for a few more weeks to come. CMOs will need to...

A recent report from Marketing Week reveals that when it comes to redundancy, B2C marketers are more vulnerable than B2B The report from Marketing Week,...

Content intelligence could be the next significant movement in the digital era's marketing – with a focus on maximizing the returns Consumer behavior is continuously...

Advertising on the social media giant Facebook is now much affordable as the rates have fallen by about 20% due to businesses halting and...

Although social ads require a lot of time and attention, with enough focus, it can bring a significant impact ROI A recent eMarketer report predicted...

In the  COVID-19 crisis and confusion, B2B marketers need to adopt new strategies to survive. Perhaps contribution marketing strategies could help to grab customer...

Amid the lockdowns, customer behaviors are evolving – and they want brands to keep them updated Many customers want brands to carry out advertising and...