Optimizing the Martech Stack needs Smart Management by Stakeholders
Businesses can never realize the maximum potential of their tech-investments unless the relevant stakeholders operate efficiently in their respective roles
With the rapid evolution of...
CMOs Need to Remain Flexible to Adapt to the Changing Market...
With the competition getting stiffer, customer bases have become more extensive -widening the business focus
Hence, it has become more challenging for enterprises to adapt...
COVID-19 Impact on Influencer Marketing – How Brands Are Tackling?
Amid the COVID-19 pandemic, the Influencer marketing ecosystem has been rapidly shaken up – leading brands are experimenting with new tactics
With the world stuck...
Martech Innovation, CMOs Should Look Out For in 2020
From automated media buying to virtual marketing assistants, there are some top areas where the marketing industry can see innovation during the coronavirus crisis
Technology...
Advertising and Branding – Firms Should Have a Story to Tell...
Technology is all set to support B2B brands with their storytelling strategies for creative advertising
As competition in the B2B space gets stiffer, brands must...
COVID-19 Crisis Leading B2B Marketers to Reevaluate Content
B2B brands are striving to keep up with their target audience amid the COVID-19 pandemic – many are twisting their content strategies
The groundwork for...
CRM Tools Powered by Machine Learning is Strengthening the Customer Acquisition...
Machine learning is the secret weapon helping marketers with their customer acquisition and marketing plans
Machine learning infused in CRM tools is an extremely effective...
Cloud-native CMS is Making Content Management Easier
Organizations can get the necessary edge over their competitors and deliver improved customer experience by using cloud-native content management software (CMS)
Today, customers are demanding...
Google Ads – Fast becoming a Preferred Platform for Marketers
Nearly 80% of the retailers assign a higher advertising budget to Google Ads – as it plays a crucial role in transforming the bottom-funnel...
B2B Marketing Campaigns Should Focus on Creating Exceptional Customer Experiences
As per the latest report published by Dun & Bradstreet, 90% of B2B marketers believe that their organizations need to stress more on customer experience...
