A majority of marketers are suffering due to the on-going COVID-19 crisis. With medical professionals monitoring the Coronavirus outbreak, many new rules and regulations have been imposed worldwide to combat the same.
Lockdown, social distancing, no to gatherings, etc. have resulted in the closure of different business functionalities and events globally. Lately, most brands are tackling some kind of business disruption and financial impact due to the pandemic. The current market situation is highly uncertain and leading brands to rethink their business models and market strategies.
Simply put the rapid change in business operations and consumer behavior is confusing everyone. This may not be the right time for strategies, but market leaders are planning hard to grab the audience’s attention. As per experts, during a sensitive time, people look for content that provides them with confidence and makes sense amid the existing disruptions around them.
Brands with multi-location businesses could act as a sense of ‘community’ and keep their consumers informed during the crisis period. Under the circumstances, brands should keep their profit margins aside for a while to plan strategies that will place them higher up in the game. And, marketers need to utilize effective communication tactics and deploy proven best practices to keep things up and running.
Some of the simple but impactful things could be about listening to customers more often. For any business, there is no “business as usual” right now. It is crucial to listen to the customers’ words – conversations, interactive and engaging content, etc. will make people feel valued and more connected to the brand. It may also be a smart idea to now track different social media channels to seek customer behavior can help to find purposeful campaigns. This is the right time to be checking-in with existing consumers as well.
Now, businesses can check -in on customers, sending out personalized messages, email communications, social media posts, etc. Besides, another engaging trick – they can provide comfort and keep consumers informed with the latest information and tips around COVID-19. This may be the right time to be leading with empathy and care.
It is vital to focus on compassion at the moment. To develop trust and loyalty for brands, customers need to be convinced that your business genuinely cares.
Crisis periods call for swift and enhanced brand communication. The audience needs to be assured that businesses are doing their best to provide consistent delivery of services or products they need. As human beings, people will remember if they are treated with care and value in their time of need. This connection will be a priceless strategy for any brand to retain customers in the long run.